When Their Daughters Asked “Why Aren’t Angels Brown?” These Two Moms Created a £120,000-a-Year Holiday Brand That’s Changing Representation

When Natalie Duvall and Alison Burton’s daughters asked, “Why aren’t angels brown?” — they didn’t just answer. They created a movement.

Together, they launched March Muses (@marchmuses) — a UK-based Christmas brand celebrating diversity through festive decor. 🌟

What started in 2019 with six handmade decorations sold out in ten days — and has now grown into a £120,000-a-year business, backed by Dragons’ Den investors Deborah Meaden and Peter Jones, with products sold at Selfridges, Tesco, Liberty, and the Royal Albert Hall.

Representation isn’t just beautiful — it’s powerful. ❤️

📸 Source: @thenumbersgame1

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