Global alcohol companies are facing one of their steepest downturns in decades as younger consumers rethink drinking. Over the past four years, beer, wine, and spirits giants have collectively lost more than $830 billion in market value, driven largely by Gen Z’s lower alcohol consumption, health concerns, and shifting social habits. Rising costs and economic pressure have accelerated the trend, forcing major brands to pivot toward non-alcoholic alternatives and leaner business strategies as the industry adapts to a changing global palate.
Source: @businessbulls.in
