Louis Vuitton has named legendary makeup artist Pat McGrath as the Creative Director of its first-ever makeup line, La Beauté Louis Vuitton.
Launching this fall, the collection will feature 55 lipsticks, 10 tinted lip balms, and eight eyeshadow quads, showcasing McGrath’s commitment to inclusivity and innovation.
This move marks Louis Vuitton’s strategic expansion into beauty, strengthening its status as the world’s most valuable luxury brand—estimated at $129.9 billion in 2024—while its parent company, LVMH, boasts a market cap of approximately $356 billion.
