Meet Yelitsa Jean-Charles, the founder and CEO of Healthy Roots Dolls, a toy company that creates Black and brown dolls with facial features, skin tones, and realistic curly hair that can be styled in any way.
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Through the toys, Yelitsa aims to teach Black children about the beauty of their natural hair and how to embrace it.
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Growing up, Yelitsa said she wasn’t really confident with her natural hair. She even ended up having damaged hair due to her excessive use of chemical treatments.
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When she finally came to love herself, she thought she wanted to help the new generation of young Black girls to learn to love their own beautiful features too. That’s what inspired her to create dolls that looked like them.
