“Nobody would help me. They would not give me a number,” Tabitha Brown recalls. In an interview with journalist Scott Evans, she candidly reflected on the challenges she faced early on in her journey. At the time, she was unsure how to determine her worth in negotiations and often sought guidance from friends in the industry to understand what her rates should be.
Her close friend Stephen Love had been one of her earliest supporters long before she became a social media sensation. “He was like there’s something about you. I watch your lives every night. He was like something it’s something there,” she mentioned.
Brown decided to hire Love as her manager, and it soon paid off.
“We still partner together today. He’s my CGO now (chief growth officer) for my business and when we did that we went on to do like 56 deals in two years.”
She now has almost 10 million followers across social media, television shows on YouTube and the Food Network, a natural haircare line, and a signature line at Target, offering plant-based grocery items, kitchen essentials, home décor, and more.
By continuing to leverage her social media platforms, Brown has transformed into a powerhouse, seamlessly extending her influence into entertainment and business.