Bozoma Saint John, former CMO of Netflix and Uber, has launched her own haircare and wig brand, Eve by Boz, ahead of joining the upcoming season of Real Housewives of Beverly Hills.
Based in Accra, Ghana 🇬🇭, the brand employs 10 full-time staff, with about 50 people working on it overall, and includes a retail store in Ghana where its products are manufactured.
Eve by Boz is debuting with 171 wig options, featuring five hair types, five lengths, and three lace colors, priced between $650 and $2,100. The brand also offers haircare products, including shampoo and hair perfume oil, ranging from $35 to $50.
