A homemade jingle created by a TikTok user didn’t just go viral — it went national. After racking up millions of organic views online, Dr Pepper officially licensed the sound and turned it into a 15-second national TV ad, airing during one of the biggest stages in sports: the College Football Playoff National Championship.
Instead of rewriting the moment, the brand followed the culture — crediting the creator, keeping the original sound, and proving that today’s smartest marketing doesn’t manufacture virality. It recognizes it.
🎤 A huge congratulations to @romeo.show 🙌🏽 🥳
